But not what you think.
This insight is from a review (by James Ledbetter) of a new book collected writings by Jeff Bezos:
Bezos and his wife initially packed up Amazon orders while kneeling on a concrete floor. His idea for improvement was kneepads; when an employee suggested packing tables, Bezos declared him a genius. “The next day I went and bought packing tables and doubled our productivity,” he writes.
Score one for the importance of business process innovation!