Athena Alliance Advisory Committee formed

The jobs and economic growth crisis remains central in the current U.S. political debates. But new solutions — geared for the 21st Century Knowledge Economy — are needed. As Federal Reserve Board Chairman Ben Bernanke noted at a May 2011 Athena Alliance event, the topics of innovation and intangible capital “are central to understanding how we can best promote robust economic growth in the long run.” To help promote job creation and economic growth in the United States, Athena Alliance is announcing the formation of an Advisory Committee to advance its work on intellectual capital and intangible assets and their central role in the economy.
“The future of the U.S. economy is knowledge intangibles. This is where we enjoy a competitive advantage second to no other nation. Yet we continue to cling to industrial-era conventions that ignore and devalue these critical assets,” explained Mary Adams, co-chair of the advisory board, principal of Trek Consulting and author of Intangible Capital: Putting Knowledge to Work in the 21st Century Organization. “Athena’s work is unique in helping promote approaches to management and innovation that will tap the intangible capital lying fallow in American communities and companies.”
The mission of the Advisory Committee is to expand Athena Alliance’s understanding of these changes taking place in the US and global economy and to offer ways to meet the economic challenges arising from the emerging interconnected knowledge intensive world. With the advent of the new year, the Advisory Committee is aggressively starting to build support for the policy issues that will drive positive change and to create collaborative relationships and develop partnerships to bring national attention to the critical issues surrounding intangibles.
“Now is the time to take the work of the Athena Alliance to the next level,” said Andrew J. Sherman, co-chair of the advisory board, partner at Jones Day and author of the newly-released Harvesting Intangible Assets. “The proper management and harvesting of intangibles can be an engine for job growth and economic recovery, at a time when all companies and the government need to be capital efficient in its strategic planning.”
The Committee members comprise a wide range of individuals with hands-on experience with the measurement, management and monetization of intangibles.
“The Advisory Board will significantly advance Athena Alliance’s programs as it reflects a broad spectrum of individuals from a variety of backgrounds and experiences,” said Richard Cohon, Athena Alliance’s Chairman of the Board. “These Advisory Board members have proven track records of understanding and utilizing intangibles assets to create competitive advantage and finance innovation.”
Advisory Committee Members: (affiliations for identification purposes only)
Mary Adams, ICapital Advisors — co-Chair
Mary Adams is a co-founder of Trek Consulting, co-author of the breakthrough book, Intangible Capital: Putting Knowledge to Work in the 21st Century Organization and founder of the 300+-member ICKnowledgeCenter on-line community. Prior to co-founding Trek in 1999, Ms. Adams worked for 15 years in high-risk finance at Citicorp and Sanwa Business Credit.
Andrew Sherman, Jones Day – – co-Chair
Andrew Sherman has served as a legal and strategic advisor to dozens of Fortune 500 companies and hundreds of emerging growth companies. The author of 17 books on the legal and strategic aspects of business growth, franchising, capital formation, and the leveraging of intellectual property, his latest book is Harvesting Intangible Assets.
Joe Dyer, iRobot
Vice Admiral Joseph W. Dyer (U.S. Navy, Ret.) oversees operations at iRobot as Chief Operating Officer. He came to iRobot in 2003 from a career in the U.S. Navy where he last served as the commander of the Naval Air Systems Command, where he was responsible for research, development, test and evaluation, engineering and logistics for naval aircraft.
Gabe Fried, Hilco Streambank
Gabe Fried is the CEO of Hilco Streambank, the intangible asset valuation and disposition arm of Hilco Trading LLC. Mr. Fried has authored numerous articles for the Turnaround Management Association and American Bankruptcy Institute and is frequently a panelist for both organizations.
Allen Howell, Corporate Flight Management
Allen Howell has been in the aviation industry for 30 years, and for the last 13 years, he has been at the helm of Tennessee-based, Corporate Flight Management as its CEO. In 2011, he launched Social Flights, which markets private aviation flights through Web 2.0 social technology.
John Hudson , Deloitte
John Hudson is a Senior Manager in Deloitte Financial Advisory Services LLP with more than fifteen years of experience valuing businesses and intangible assets.
Don Kuratko, Johnson Center for Entrepreneurship & Innovation, Indiana University
Dr. Donald F. Kuratko (“Dr. K”) is The Jack M. Gill Distinguished Chair of Entrepreneurship; & Executive Director of the Johnson Center for Entrepreneurship & Innovation at Indiana University. Professor Kuratko has authored 28 books over 180 articles on aspects of entrepreneurship and corporate innovation.
Bob Laux, Microsoft
Bob Laux is the Senior Director of Financial Accounting and Reporting at Microsoft Corporation where he interacts with and responds to accounting standard setters on numerous issues. He was an Industry Fellow at the Financial Accounting Standards Board working on emerging issues. Before that, Mr. Laux spent eight years at General Motors managing their external financial reporting.
Jim Malackowski, OceanTomo
James E. Malackowski is the Chairman and Chief Executive Officer of Ocean Tomo, LLC, an integrated Intellectual Capital Merchant Banc™ firm. Mr. Malackowski is a member of the IP Hall of Fame Academy and is currently the President of The Licensing Executives Society International, Inc. He began his career spending fifteen years as a management consultant and forensic accountant focused on intangible assets.

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