Here is why I am beginning to think that our university technology transfer system is offtrack — Top 20 U.S. technology transfer programs by 2010 license income. Based on this metric the goal of university research is to maximize university licensing revenues. Wrong, wrong wrong. Where are the metrics about the number of spin-off companies, the jobs created, the knowledge transferred? Universities are knowledge creation factories. I realize that they need to figure out how to get paid for their products. But the system of maximizing licensing revenues is not the way to create the university of the 21st Century.