Steve Jobs and the future of Apple

In an earlier posting in August, I speculated that Steve Job’s stepping down as Apple CEO did not necessarily mean the end of his influence over the future course of the company. He would still remain Chairman of the Board. Alas, that was not to be.
That does not mean, however, that his influence over the company is gone. As I noted before, Jobs created a company with a strong culture of creating a “customer experience” that feeds customer loyalty. This relationship with its customers (aka fan base) is a strong intangible asset in and of itself (see earlier posting). That ethos drove the ability of Apple to continually break the mold. We will see if the company can continue and build upon the Jobs legacy.

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