This from the Department of the Interior’s Regulatory Review Plan:
Commercial Filming on Public Land Rules – This joint effort between the National Park Service (NPS), Fish and Wildlife Service (FWS), Bureau of Land Management (BLM), Bureau of Reclamation (BOR) and Bureau of Indian Affairs (BIA) will create consistent regulations and a unified fee schedule for commercial filming and still photography on public land. It will provide the commercial filming industry with a predictable fee for using federal lands, while earning the government a fair return for the use of that land.
Clearly the agencies know that protecting and utilizing their intangible assets is important. What is not clear is whether there is a consistent policy and strategy in place to do so. Efforts such as this by Interior should not have to be part of a regulatory review process — but a government-wide management process.