Joff Wild over at IAM magazine has the latest on the new ISO standard for brand valuation. The short take is that this appears to be a process standard. As the ISO website on the standard notes:
ISO 10668:2010 specifies a framework for brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods for reporting the results of such valuation.
Interesting — but let’s see if the accountants buy in.