Saturn Automotive – RIP

According to various press reports, Penske Automotive’s deal to buy Saturn has fallen through and GM has said it will close the company. The reason: lack of manufacturing capability. Penske was really buying the brand and dealership network, not the manufacturing operations (which had been essentially merged into GM’s operations). And they couldn’t find another car maker to make their cars for them.

As I’ve noted before, Saturn was meant to be a grand experiment in a new way of making and selling cars. Well, the selling part of the experiment was the only part that survived. Now it looks like even that is gone.