Valuing Global Brands

BusinessWeek has published its 2007 list of Best Global Brands. Toping the list of most valuable brands are Coke, Microsoft, IBM, GE, Nokia, Toyota, Intel, McDonalds, Disney and Mercedes-Benz. Google came in at number 20, Apple at 33 and Starbucks at 88. According to my calculation, the total value of the top 100 brands is over $1.5 trillion. The US brands are almost $745 billion.
The Business Week story highlights 5 comeback stories: Nintendo, Audi, HP, Burberry and Citibank. It also ranks the biggest gainers and losers:
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