Federated Department Stores is changing its name to Macy’s Group. The company owns Bloomingdale’s, May’s, Marshall Field’s and Filene’s. According to the WSJ.com:
As for the plans to change its name, the company is “focused on Macy’s and Bloomingdale’s, not a federation of department stores,” Mr. Lundgren said. “That said, Bloomingdale’s is — and will remain — a very important part of the company.”
Such is the power of brands.