The power of the brand

Federated Department Stores is changing its name to Macy’s Group. The company owns Bloomingdale’s, May’s, Marshall Field’s and Filene’s. According to the WSJ.com:

As for the plans to change its name, the company is “focused on Macy’s and Bloomingdale’s, not a federation of department stores,” Mr. Lundgren said. “That said, Bloomingdale’s is — and will remain — a very important part of the company.”

Such is the power of brands.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s