A really intangible economy

For those of you who don’t yet know about “Second Life” – here is a wonderful primer from the Christian Science Monitor on the economy in virtual reality – A second income on Second Life.

And by the way, Sweden is seting up a Virtual Embassy in ‘Second Life’

Sweden will set up a virtual presence in the popular online world “Second Life” to spread information about the Scandinavian country and attract more young visitors, officials said Monday.
The government-sanctioned “embassy” will provide curious visitors with information about Swedish culture and history, as well as tips about places to visit and visa rules for tourists, Swedish Institute Director Olle Wastberg said.

Sounds a lot like that smart brand management strategy I mentioned yesterday.

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