“Reputation” has become a watchword in the corporate world, and safeguarding a company’s image is now a top priority for many CEOs. That’s one reason why the Reputation Institute, a New York consulting firm, decided to rate the reputations of the biggest companies in the world. The results may surprise you; only one American company, for example, made it into the top ten worldwide.
The only US company in the top worldwide 10 was Kraft. Other top US companies include Johnson & Johnson, Pepsi, Disney, Home Depot, 3M, Kroger, Target, P&G and Deere.