Business Week asks the question: Can Design Change the World?
The three-year-old Web site Worldchanging.com has quickly established itself as a source for original, sophisticated reporting on green technology and humanitarian tools and organizational models, among other altruistic topics. The editors’ focus is on how people can cross-fertilize innovative ideas and collaborate on solutions to a variety of international environmental crises ranging from the quest for alternatives to Big Oil to the dearth of clean water in developing nations.
Worldchanging’s executive editor, Alex Steffen, has now edited a book version of the site, Worldchanging: A User’s Guide for the 21st Century, which will be published in November. Part encyclopedia of socially conscious companies and movements, part picture-book (it includes gorgeous color photographs by leading photographers such as Edward Burtynsky), and part how-to instructions on becoming a greener consumer or business, the nearly 600-page volume is an invaluable resource you can use without booting up your computer (and so use electricity) to access Worldchanging.com.
The goal of the project, according to Steffen is nothing less than global innovation and problem solving:
Our site and book are trying to disseminate knowledge from various arenas to spur imaginations and prod them to action.
Sounds like the Whole Earth Catalog for the I-Cubed Economy!