Reinventing locational advantage – the case of Cornwall

One key to economic success of a location is its ability to re-invent its competitive advantage. New York City, Boston and Silicon Valley are all used as example of places that have consistently re-invented themselves to adapt to changing economics. Now add Cornwall, England to that list, according to the New York Times These Days Surf’s Up on Cornwall’s Northern Coast:

Cornwall, which was once celebrated for its more elderly pursuits – Cornish teas, watercolor galleries, coastal walks and seaside gardens – is now considered one of the hip places to visit in England, no matter what your age. With numerous beaches for all levels of surfing, an outpost of the modern Tate Gallery in St. Ives, and the environmentally avant-garde Eden Project in St. Austell, Cornwall is increasingly becoming a popular family destination, particularly for those families with painfully trendy teenagers.

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