This report of the latest research on music downloading — this time in the UK as reported by BBC NEWS, “Downloading ‘myths’ challenged”:
People who illegally share music files online are also big spenders on legal music downloads, research suggests.
Digital music research firm The Leading Question found that they spent four and a half times more on paid-for music downloads than average fans.
Rather than taking legal action against downloaders, the music industry needs to entice them to use legal alternatives, the report said.
. . .
“The research clearly shows that music fans who break piracy laws are highly valuable customers,” said Paul Brindley, director of The Leading Question.
Repeat after me “the music industry needs a new business model.”