Design awards – and competitive advantage

Business Week Online is running a special section on the 2005 Industrial Design Excellence Awards. To me, the awards highlight both the importance of design as a competitive advantage and the importance of customer-driven innovation.
On the first point, the lead story starts out with this statement:

When people talked about innovation in the ’90s, they invariably meant technology. When people speak about innovation today, it is more than likely they mean design.

Now, if we could only get that into the policy debate, which is fixated on the techological solutions!
On the second point, as the teaser for the report states:

Many of the winning entries from this year’s competition for Industrial Design Excellence Awards spring from a close observation of the customer.

Customer-driven innovation – always a winning strategy.
If we could only get that point as well into our debate over innovation!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s